PR Today: The Authoritative Guide to Public Relations Trevor Morris

ISBN: 9780230240094

Published:

Paperback

370 pages


Description

PR Today: The Authoritative Guide to Public Relations  by  Trevor Morris

PR Today: The Authoritative Guide to Public Relations by Trevor Morris
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 370 pages | ISBN: 9780230240094 | 3.55 Mb

A comprehensive textbook, from an establishedand high profile author team, which offers full coverage of PR theory and strategies,but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in theMoreA comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role.

The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios.



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